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Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tool
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Innovations in Digital Research Methods
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Vast amounts of digital data are now generated daily by people as they go about their lives, yet social researchers are struggling to exploit it. At the same ti
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This SAGE Handbook brings together cutting edge social scientific research and theoretical insight into the emerging contours of digital society. Chapters explo