This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involv

This book examines intellectual property (IP) as an important value driver for start-ups. Businesses of all sizes are inevitably confronted with intellectual pr

This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, paten

This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and