Imagining Marketing
| Author | : Stephen Brown |
| Publisher | : Routledge |
| Total Pages | : 533 |
| Release | : 2001-02-01 |
| ISBN-10 | : 9781134565498 |
| ISBN-13 | : 1134565496 |
| Rating | : 4/5 (496 Downloads) |
Book Synopsis Imagining Marketing by : Stephen Brown
Download or read book Imagining Marketing written by Stephen Brown and published by Routledge. This book was released on 2001-02-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and