How Customers Think
| Author | : Gerald Zaltman |
| Publisher | : Harvard Business Press |
| Total Pages | : 356 |
| Release | : 2003 |
| ISBN-10 | : 1578518261 |
| ISBN-13 | : 9781578518265 |
| Rating | : 4/5 (265 Downloads) |
Book Synopsis How Customers Think by : Gerald Zaltman
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.