This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod

What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pai

David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research

Juliet Schor exposes the ways big business targets younger and younger children as consumers.

Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves