Handbook on Radio and Television Audience Research
| Author | : Graham Mytton |
| Publisher | : |
| Total Pages | : 196 |
| Release | : 1999 |
| ISBN-10 | : UIUC:30112050201612 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Handbook on Radio and Television Audience Research by : Graham Mytton
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.