Handbook of Services Marketing and Management
| Author | : Teresa Swartz |
| Publisher | : SAGE |
| Total Pages | : 534 |
| Release | : 2000 |
| ISBN-10 | : 9780761916123 |
| ISBN-13 | : 0761916121 |
| Rating | : 4/5 (121 Downloads) |
Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'