The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligatio

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationship

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has be