In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outsid

Learn how to effectively expand your business system and reap the benefits of growth If you have a proven business system and are wishing to expand, franchising

Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of socia

"More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's reta