Getting the Bugs Out
| Author | : David Kiley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 328 |
| Release | : 2002-11-04 |
| ISBN-10 | : 0471263044 |
| ISBN-13 | : 9780471263043 |
| Rating | : 4/5 (043 Downloads) |
Book Synopsis Getting the Bugs Out by : David Kiley
Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-11-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.