From Sandlots to the Super Bowl
| Author | : Craig R. Coenen |
| Publisher | : Univ. of Tennessee Press |
| Total Pages | : 378 |
| Release | : 2005 |
| ISBN-10 | : 1572334479 |
| ISBN-13 | : 9781572334472 |
| Rating | : 4/5 (472 Downloads) |
Book Synopsis From Sandlots to the Super Bowl by : Craig R. Coenen
Download or read book From Sandlots to the Super Bowl written by Craig R. Coenen and published by Univ. of Tennessee Press. This book was released on 2005 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.