From Global to Metanational
| Author | : Yves L. Doz |
| Publisher | : Harvard Business Press |
| Total Pages | : 280 |
| Release | : 2001 |
| ISBN-10 | : 0875848702 |
| ISBN-13 | : 9780875848709 |
| Rating | : 4/5 (709 Downloads) |
Book Synopsis From Global to Metanational by : Yves L. Doz
Download or read book From Global to Metanational written by Yves L. Doz and published by Harvard Business Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR