4-D Branding
| Author | : Thomas Gad |
| Publisher | : Pearson Education |
| Total Pages | : 206 |
| Release | : 2001 |
| ISBN-10 | : 0273653687 |
| ISBN-13 | : 9780273653684 |
| Rating | : 4/5 (684 Downloads) |
Book Synopsis 4-D Branding by : Thomas Gad
Download or read book 4-D Branding written by Thomas Gad and published by Pearson Education. This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.