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The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now
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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Language: en
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Type: BOOK - Published: 2018-06-14 - Publisher: Emerald Group Publishing
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.