This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who ar

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will h

Founder-led sales can be challenging, as it requires expertise and charisma to sell a product or service. Potential customers may be skeptical of the founder's

run frictionless helps founders scale out of a sales role, using a decision-making framework called the 4Qs.The mistake founders and high performing salespeople