Ford and the Global Strategies of Multinationals
| Author | : Maria Isabel Studer Noguez |
| Publisher | : Routledge |
| Total Pages | : 381 |
| Release | : 2003-08-27 |
| ISBN-10 | : 9781134626335 |
| ISBN-13 | : 1134626339 |
| Rating | : 4/5 (339 Downloads) |
Book Synopsis Ford and the Global Strategies of Multinationals by : Maria Isabel Studer Noguez
Download or read book Ford and the Global Strategies of Multinationals written by Maria Isabel Studer Noguez and published by Routledge. This book was released on 2003-08-27 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.