A colorful look at a forgotten era of Florida tourism Filled with rare photographs, vintage postcards and advertisements, and fascinating writing from over 100

A collection of images demonstrating how the myth of the fountain of youth and its magical, restorative waters have been used to promote the state of Florida to

Secrets of an iconic artifact Florida Book Awards, Bronze Medal for Florida Nonfiction Florida Trust for Historic Preservation Award for Meritorious Achievement

This book offers a lively and well-researched visual history of Florida surfing--its origins, its people and personalities, its innovations, its deep influence

"Grand reading. Rothchild's scenario deliciously underscores the bizarre quality of Florida."--Publishers Weekly "A story of rapacity and gall told with bemused