Eye Tracking the User Experience
| Author | : Aga Bojko |
| Publisher | : Rosenfeld Media |
| Total Pages | : 321 |
| Release | : 2013-11-15 |
| ISBN-10 | : 9781933820910 |
| ISBN-13 | : 1933820918 |
| Rating | : 4/5 (918 Downloads) |
Book Synopsis Eye Tracking the User Experience by : Aga Bojko
Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.