Extending Boundaries
| Author | : Marcin Awdziej |
| Publisher | : Akademia Leona Kozminskiego |
| Total Pages | : 153 |
| Release | : 2022-05-15 |
| ISBN-10 | : 9788366502062 |
| ISBN-13 | : 8366502066 |
| Rating | : 4/5 (066 Downloads) |
Book Synopsis Extending Boundaries by : Marcin Awdziej
Download or read book Extending Boundaries written by Marcin Awdziej and published by Akademia Leona Kozminskiego. This book was released on 2022-05-15 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries. The authors present a series of novel contributions and highlight some emerging issues relating to consumer–technology interactions, technology’s impact on marketing practice and digitalisation’s consequences in the selected industries. The publication of the book was possible thanks to the support of the Polish National Agency for Academic Exchange under the Welcome to Poland Program (2020).