Exploring the Elements of Design

Download or read book Exploring the Elements of Design written by Poppy Evans and published by Cengage Learning. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.