Traditionally experimentation has been understood as an activity performed within the laboratory, but in the twenty-first century this view is being challenged.

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing

In recent years, developments in experimental philosophy have led many thinkers to reconsider their central assumptions and methods. It is not enough to specula

Behavioural experiments are one of the central and most powerful methods of intervention in cognitive therapy. Yet until now, there has been no volume specifica

"This is an engaging and informative book on the modern practice of experimental design. The authors' writing style is entertaining, the consulting dialogs are