Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.