Ethics and Professional Persuasion
Author | : Ralph D. Barney |
Publisher | : Routledge |
Total Pages | : 306 |
Release | : 2003-07-30 |
ISBN-10 | : 9781135586614 |
ISBN-13 | : 1135586616 |
Rating | : 4/5 (616 Downloads) |
Download or read book Ethics and Professional Persuasion written by Ralph D. Barney and published by Routledge. This book was released on 2003-07-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.