Essentials of Health Care Marketing
| Author | : Berkowitz |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 609 |
| Release | : 2016-08-15 |
| ISBN-10 | : 9781284094312 |
| ISBN-13 | : 1284094316 |
| Rating | : 4/5 (316 Downloads) |
Book Synopsis Essentials of Health Care Marketing by : Berkowitz
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.