Equity in Corporate Co-branding Within the Context of Sports Sponsorship in New Zealand
| Author | : Sandeep Patil |
| Publisher | : |
| Total Pages | : 126 |
| Release | : 2007 |
| ISBN-10 | : OCLC:431947965 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Equity in Corporate Co-branding Within the Context of Sports Sponsorship in New Zealand by : Sandeep Patil
Download or read book Equity in Corporate Co-branding Within the Context of Sports Sponsorship in New Zealand written by Sandeep Patil and published by . This book was released on 2007 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport sponsorships are a strategic vehicle for co-branding partnerships between sport organizations and multi-national corporations. This study intends to examine and recommend the implementation of brand and marketing communcations strategies of various professional football (soccer) clubs and/or teams, with particular emphasis on co-branding equity.