Environmental Marketing Management
| Author | : Ken Peattie |
| Publisher | : FT Prenticehall |
| Total Pages | : 330 |
| Release | : 1995 |
| ISBN-10 | : UOM:39015032515051 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Environmental Marketing Management by : Ken Peattie
Download or read book Environmental Marketing Management written by Ken Peattie and published by FT Prenticehall. This book was released on 1995 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.