Entry Barriers and Market Entry Decisions

Download or read book Entry Barriers and Market Entry Decisions written by Fahri Karakaya and published by Praeger. This book was released on 1991-12-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive discussion of market entry barriers in both early and late market entry situations. Barriers in consumer as well as industrial markets are compared, and the advantages of creating as well as overcoming entry barriers are examined. The authors also discuss international market entry barriers and how they can be overcome by presenting actual case histories of successful strategies. The vital role of managerial consensus on market entry in the face of entry barriers is explored, and the book concludes with two Appendices that provide detailed market entry simulation exercises for both domestic and international market entry situations.