One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing fo

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new

The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharto

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing pr