Exploring Corporate Strategy

Exploring Corporate Strategy
Author :
Publisher : Pearson Education
Total Pages : 924
Release :
ISBN-10 : 027371192X
ISBN-13 : 9780273711926
Rating : 4/5 (926 Downloads)

Book Synopsis Exploring Corporate Strategy by : Gerry Johnson

Download or read book Exploring Corporate Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2008 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the most valuable features and aids to learning in the book are: --- Balance of theory and practical issues within the strategic process, with a strong research basis --- Mixture of short and long cases with wide geographical and sector coverage, which allow greater flexibility for instructors --- “Key Debates” focus on areas of current academic research --- Critical commentaries encourage the reader to examine different strategic perspectives --- Exemplary teaching and learning package saves lecturers time and helps students learn --- The text includes access to a companion website, which provides: --- For Instructors: teaching manual with case notes, PowerPoint slides, additional classic cases from previous editions, a testbank --- For Students: self-assessment questions, audio guides, weblinks, a glossary and revision “flashcards”.


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