Don't Think Pink

Don't Think Pink
Author :
Publisher : AMACOM/American Management Association
Total Pages : 248
Release :
ISBN-10 : 0814428002
ISBN-13 : 9780814428009
Rating : 4/5 (009 Downloads)
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Book Synopsis Don't Think Pink by : Lisa Johnson

Download or read book Don't Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.


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The must-read summary of Lisa Johnson and Andrea Learned's book: "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market".