Do You Want to Keep Your Customers Forever?
| Author | : Joseph B. Pine |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 96 |
| Release | : 2010-03-01 |
| ISBN-10 | : 9781633691421 |
| ISBN-13 | : 163369142X |
| Rating | : 4/5 (42X Downloads) |
Book Synopsis Do You Want to Keep Your Customers Forever? by : Joseph B. Pine
Download or read book Do You Want to Keep Your Customers Forever? written by Joseph B. Pine and published by Harvard Business Review Press. This book was released on 2010-03-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.