Discover the Most Obvious Key to Success for Your Small Business

Download or read book Discover the Most Obvious Key to Success for Your Small Business written by Richard Walters and published by . This book was released on 2000 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning, sales cycle, market research, market trends, pricing, customer service, direct marketing, needs versus wants, win/win, branding, e-commerce these and other essentials of sales and marketing are all included.The difference, is that the author has stripped away all of the usual jargon and presented the facts in a clear and meaningful way. "Ah, now I see" is likely to be your reaction. Perfect for business owners and those who see sales and marketing as vital but secondary to their principal role.