Digital and Marketing Asset Management
| Author | : Theresa Regli |
| Publisher | : Rosenfeld Media |
| Total Pages | : 240 |
| Release | : 2016-08-02 |
| ISBN-10 | : 9781933820125 |
| ISBN-13 | : 1933820128 |
| Rating | : 4/5 (128 Downloads) |
Book Synopsis Digital and Marketing Asset Management by : Theresa Regli
Download or read book Digital and Marketing Asset Management written by Theresa Regli and published by Rosenfeld Media. This book was released on 2016-08-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.