Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisation

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75