Delivering Results in Qualitative Market Research

Download or read book Delivering Results in Qualitative Market Research written by Geraldine Lillis and published by SAGE. This book was released on 2002-07-18 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: |Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a "must-have"' - Admap. |This is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for In Brief magazine. |It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society. |An ideal resource for people aiming for a qualitative market research career, for academics.