Debates in Marketing Orientation
| Author | : Bilgehan Bozkurt |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 160 |
| Release | : 2019-01-14 |
| ISBN-10 | : 9781787698352 |
| ISBN-13 | : 1787698351 |
| Rating | : 4/5 (351 Downloads) |
Book Synopsis Debates in Marketing Orientation by : Bilgehan Bozkurt
Download or read book Debates in Marketing Orientation written by Bilgehan Bozkurt and published by Emerald Group Publishing. This book was released on 2019-01-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.