Customer Sense

Customer Sense
Author :
Publisher : Springer
Total Pages : 200
Release :
ISBN-10 : 9781137346056
ISBN-13 : 1137346051
Rating : 4/5 (051 Downloads)
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Book Synopsis Customer Sense by : Aradhna Krishna

Download or read book Customer Sense written by Aradhna Krishna and published by Springer. This book was released on 2013-05-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.


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