Customer Relationship Management in the Airline Industry
Author | : Volker Schmid |
Publisher | : GRIN Verlag |
Total Pages | : 37 |
Release | : 2011-12 |
ISBN-10 | : 9783640914487 |
ISBN-13 | : 3640914481 |
Rating | : 4/5 (481 Downloads) |
Download or read book Customer Relationship Management in the Airline Industry written by Volker Schmid and published by GRIN Verlag. This book was released on 2011-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of Teesside (Teesside Business School), course: Customer Relationship Management, 22 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.