In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer i

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the compe

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers