Continuing to Broaden the Marketing Concept
| Author | : Dawn Iacobucci |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 328 |
| Release | : 2020-09-17 |
| ISBN-10 | : 9781787548244 |
| ISBN-13 | : 1787548244 |
| Rating | : 4/5 (244 Downloads) |
Book Synopsis Continuing to Broaden the Marketing Concept by : Dawn Iacobucci
Download or read book Continuing to Broaden the Marketing Concept written by Dawn Iacobucci and published by Emerald Group Publishing. This book was released on 2020-09-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.