Contemporary Direct & Interactive Marketing, 2/E

Contemporary Direct & Interactive Marketing, 2/E
Author :
Publisher : Pearson Education India
Total Pages : 508
Release :
ISBN-10 : 8131730999
ISBN-13 : 9788131730997
Rating : 4/5 (997 Downloads)

Book Synopsis Contemporary Direct & Interactive Marketing, 2/E by : Spiller Lisa

Download or read book Contemporary Direct & Interactive Marketing, 2/E written by Spiller Lisa and published by Pearson Education India. This book was released on 2010-09 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Contemporary Direct & Interactive Marketing, 2/E Related Books

Contemporary Direct & Interactive Marketing, 2/E
Language: en
Pages: 508
Authors: Spiller Lisa
Categories: Marketing
Type: BOOK - Published: 2010-09 - Publisher: Pearson Education India

DOWNLOAD EBOOK

The Palgrave Handbook of Interactive Marketing
Language: en
Pages: 1070
Authors: Cheng Lu Wang
Categories: Business & Economics
Type: BOOK - Published: 2023-01-25 - Publisher: Springer Nature

DOWNLOAD EBOOK

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influenc
Direct, Digital & Data-Driven Marketing
Language: en
Pages: 785
Authors: Lisa Spiller
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Smart and Sustainable Interactive Marketing
Language: en
Pages: 335
Authors: Irani, Hamid Reza
Categories: Business & Economics
Type: BOOK - Published: 2024-01-22 - Publisher: IGI Global

DOWNLOAD EBOOK

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies of