Consumer Behavior Theories
| Author | : Rajagopal |
| Publisher | : Business Expert Press |
| Total Pages | : 183 |
| Release | : 2018-02-25 |
| ISBN-10 | : 9781947441156 |
| ISBN-13 | : 1947441159 |
| Rating | : 4/5 (159 Downloads) |
Book Synopsis Consumer Behavior Theories by : Rajagopal
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.