Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help compan

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Business doing good is doing good business; this book learns from the era where governments ruled the world, pre-globalisation, and where business looked after

Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service de

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a to