Cases in Marketing Financial Services

Cases in Marketing Financial Services
Author :
Publisher : Butterworth-Heinemann
Total Pages : 297
Release :
ISBN-10 : 9781483105772
ISBN-13 : 1483105776
Rating : 4/5 (776 Downloads)
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Book Synopsis Cases in Marketing Financial Services by : Christine Ennew

Download or read book Cases in Marketing Financial Services written by Christine Ennew and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.


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