Cases in Financial Services Marketing

Download or read book Cases in Financial Services Marketing written by Hooman Estelami and published by Bahar Books. This book was released on 2018-02-07 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this case book is to provide practitioners and educators in the field of financial services marketing with a resource to empower learning through the application of management concepts. The cases included in this book demonstrate a range of marketing challenges faced by managers in various financial institutions. They provide readers with the information necessary to formulate managerial solutions to improve company performance. The cases can be used as basis for discussion in formal classes, specialized workshops, as well as executive training modules.