Cases in Advertising and Marketing Management
| Author | : Edd Applegate |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 236 |
| Release | : 2007 |
| ISBN-10 | : 0742538362 |
| ISBN-13 | : 9780742538368 |
| Rating | : 4/5 (368 Downloads) |
Book Synopsis Cases in Advertising and Marketing Management by : Edd Applegate
Download or read book Cases in Advertising and Marketing Management written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...