Buying and Selling Multimedia Services

Download or read book Buying and Selling Multimedia Services written by Gerry Souter and published by CRC Press. This book was released on 2017-09-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to buying and developing multimedia in the most cost-effective manner. Focusing on the human factors in producing multimedia, rather than just the software, Buying and Selling Multimedia Services is aimed at both buyers and sellers of multimedia services and draws on real-world anecdotes¦war stories¦from project diaries and first-hand experience, to provide examples of the key ideas delineated within the book. These are true stories culled from 25 years of working on both sides of the desk as a purchaser of creative services for a Fortune 500 company and as a producer and seller for one of the largest multimedia production shops in the country. This book helps the multimedia producer and buyer to recognize flaws in past performances and to anticipate situations in future projects in order to save money and eliminate boardroom confrontations. Accusations, altercations, and recriminations can be avoided and the bottom line enhanced with the production of an effective product targeted to a receptive audience. Souter examines the skills necessary to both the producer and the purchaser of multimedia, allowing each to see the others' problems and viewpoints. Viewing the multimedia project from both sides, as both buyer and seller, Souter highlights the issues which will allow for effective communication between parties, resulting in a better product and a more creative relationship among all involved. In the second part of the book, Souter provides a comprehensive guide to all the digital formats available, to help the buyer and the developer select the most appropriate for a given project.