Building the Brand-Driven Business
| Author | : Scott M. Davis |
| Publisher | : Jossey-Bass |
| Total Pages | : 320 |
| Release | : 2002-10-02 |
| ISBN-10 | : 0787962554 |
| ISBN-13 | : 9780787962555 |
| Rating | : 4/5 (555 Downloads) |
Book Synopsis Building the Brand-Driven Business by : Scott M. Davis
Download or read book Building the Brand-Driven Business written by Scott M. Davis and published by Jossey-Bass. This book was released on 2002-10-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.