Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the ho

The past twenty years have seen an extraordinary growth in the use of quantitative methods in financial markets. Finance professionals now routinely use sophist

If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Thi

This book will help new administrators (department chairs, directors, deans) understand and become more proficient in their financial management role within the

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the im