British Television Advertising
| Author | : Renée Dickason |
| Publisher | : Indiana University Press |
| Total Pages | : 202 |
| Release | : 2000 |
| ISBN-10 | : 1860205712 |
| ISBN-13 | : 9781860205712 |
| Rating | : 4/5 (712 Downloads) |
Book Synopsis British Television Advertising by : Renée Dickason
Download or read book British Television Advertising written by Renée Dickason and published by Indiana University Press. This book was released on 2000 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.